Entertainment // October 7, 2013

DJ Lady Sha isn’t afraid to throw off the yoke of tradition in favor of the road less traveled. She is a genre-defying trailblazer in the male-dominated world of DJ-ing. Originally set on a course to study medicine at UC Berkely, Sha bucked medical school for a life of turntables and dance floors -- and she hasn’t looked back. She is an award-winning, globe-trotting entrepreneur whose diligently cultivated and eclectic sets helped her to become the first female to win the Winter Music Conference DJ Spin-off (2008). Although based in Los Angeles, Sha’s drive and spinning prowess has taken her the world wide to New York, Miami, Jamaica, and South Africa, where in 2004 she was the first woman to spin live on South African air waves. I got the chance to chat with Lady Sha after she DJ’ed the Made Woman 2 Year event:


1. Was music a big presence in your home growing up?

Lady Sha: Always, thanks to my Mom and Dad! Whether waking us up with music on weekend mornings or playing it in the car, we were always listening to something. Back then it was a mix of my mom’s favorites from Persian music to Elton John, Whitney Houston, Michael Jackson, etc...  or my Dad’s choice – anything on KCRW.


2. What/who is your music guilty pleasure?

Lady Sha: I love such a huge range of music from pop to underground, hip hop to dance music, and even country jams that I don’t consider anything a guilty pleasure. Most days I’m digging through hundreds of new and old mp3’s to see what I want to include in my sets, so when I have time to listen to music for pleasure, I just go with whatever I’m in the mood for at that time. On my runs, I like to listen to hip hop and dance music for example. In the car after a long night, I like to listen to KCRW late-night or a country station, something completely different than what I was just playing at an event for four hours.


3. What piqued your interest in DJ-ing?

Lady Sha: I didn’t even know I WAS interested in DJ-ing a little over a decade ago. While I was at UC Berkeley as an undergrad studying Pre-Med & Anthropology, my neighbor happened to be DJ Phatrick. He asked me to sit in on one of his DJ courses on campus. At first I told him I was too busy – not only with school, but with my hobbies as a guitarist, singer, and member of the UC Berkeley Poetry Slam team. With his convincing though, I sat in on his class and fell in love from that moment on. Two weeks after the course ended I bought my own turntables.


4. As an award-winning DJ, and co-partner on various events in LA, what advice can you offer to other female entrepreneurs?

Lady Sha: I think the most valuable advice I can give is to have clear focus on where you’d like to go, make sure your entrepreneurial signature is creative and original -- or improving upon what already exists -- and have a phenomenal work ethic to achieve your vision.


5. Do you find it difficult to make a mark in a scene so traditionally dominated by men?

Lady Sha: DJ-ing more frequently and working around the clock to showcase my style and abilities at gigs and with mix CDs, my mark slowly became increasingly noticeable and present in Los Angeles. Now to expand that to the world...

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6. Music in general is pretty integrated, why do you think DJ-ing skews so male?

Lady Sha: The pioneers of hip hop and dj-ing were male and to quote the film Miss Representation, “you can't be what you can't see”, so I think it took some time for females to break into dj-ing. I hear about so many more females DJ-ing now than 10 years ago. There’s a snowball effect of more and more females entering the industry and finally evening out the playing field!


7. You’ve traveled near and far DJ-ing, what’s your favorite city to DJ in? Why?

Lady Sha: I’ve had a ton of fun at DJ gigs in New York, Miami, Rome, Vegas, and San Francisco as well as in countries such as South Africa and Jamaica. However, nothing is as amazing as a popping dance floor in LA filled with the intense energy of my friends and people that have danced to my sets over the years.


8. Have you found that musical tastes differ in the club scene around the world?

Lady Sha: Not only do musical tastes differ in club scenes around the world, but also from club to club here in LA and from night to night in each venue. One night you may have a hip hop crowd, another night a dance music crowd, and on another night, a crowd that wants to go on a genre-hopping journey with the DJ of the night.


9. What’s your favorite genre to spin?

Lady Sha: My absolute favorite thing to do when I DJ is to play for a crowd that will let me take them on a ride through different genres from hip hop to trap, dubstep, dance music, indie-rock, and hip hop and R&B jams from the 80s and 90s. I’m not happy having to stick to any one genre.


10. Is there one song that without fail always gets a crowd going?

Lady Sha: Show Me Love – Robin S.  The only variable is what I pair before and after the song that affect the impact the song has on the crowd.


Since her new and improved website launches in early November, it’s easy to stay up to date on all of DJ Lady Sha’s happenings including daily updates on her performance schedule and new videos and mixes. But in the meantime to get your fix, you can check out Sha on Instagram, Twitter and Facebook.

Published in Entertainment

Entertainment // July 15, 2013

Soul artist Raquel Rodriguez is a Los Angeles native with a penchant for emotional vocal runs, a bright, driving style that will get your blood pumping, and for just being one of the ‘guys’. Rodriguez’s influences are a collection of both old and new school soul - from Sarah Vaughan to Adele -- and you can hear elements spanning the decades in all of her music. She blends the best of decades past with a modern surge. And with a seldom-seen-these-days six-piece ensemble, The Big Guys, backing her, Raquel has moved swiftly from self-titled EP in 2012 to debut LP release. An entrepreneur in her own right taking command of her career, Raquel is spirited woman with a mission to get her music out to the world. After recently releasing her first LP, Miss Me, on June 21, Raquel can take a moment to relish in her accomplishment. But just a moment, because there is no doubt that Raquel has plans to check a lot more off her to do list.

1. What made you gravitate towards Soul? Did you always see yourself in the genre, or was it more of a discovery while in music school?

Soul music has always been a huge part of my life. My mom would only play good music while my brothers and I were growing up. In my teen years I definitely gravitated to the pop/hip-hop stuff, but as I got older I found myself going back to my roots. I started to mimic the sounds I used to love and wrote about things that were important to me.

2. How did you and The Big Guys come together?

Destiny. [Laughs] Seriously though, I met all of the (Big) guys pretty much through school. Whether it was because we had a class together or just a mutual friend, I met all of them through USC. It took me awhile to find "my band," but now that I have, I'm so grateful. These guys are what make the music what it is and they're all like family to me.

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3. Billie Holiday or Sarah Vaughan?

Tough question, but if I have to choose one, definitely Sarah Vaughan. I love Billie Holiday’s vibe and soul, but Sarah Vaughan has got the voice! Man, I remember when my voice teacher at USC had me transcribe one of Sarah's solos for homework, and after that I just went on a SV craze. She's dope! I definitely learned a lot from her just listening to different albums.

4. There has obviously been a recent resurgence of Soul in the last half decade in pop music - Amy Winehouse, Adele. I mean good music is good music and it should be lauded, but, sadly, good music doesn’t often find commercial success because it isn’t part of the traditional mainstream.  What do you think has spurred this change and the return of Soul?

Change is inevitable, and whether it's good or bad, it's going to happen. I think a lot of things contributed to what mainstream music is now. Technology, politics, location, life, whatever it may be, it's all taken part in what music is today. I love that Soul music is coming back because I honestly believe that it's healthy for people. It's called Soul music for a reason.

5. What’s it like being the token woman around this big group of   guys?

It's awesome! Most of the time it's so easy because I grew up with two older brothers, so I'm used to having boys around. I'm definitely a little bit of a tomboy sometimes. The only thing that's tough about it is that I find myself starting to act like them a little too much. I'm pretty sure I burp louder than any of them.

6. Can you tell us about the new album and what the production process was like?

The album is called "Miss Me," and it has that old school vibe. A lot of music today is so produced, which can also be cool, but we didn't want that for this album. Sam, who plays drums on the album, produced the whole thing and wrote a lot of the music, so he wanted to make sure that we recorded it right. We spent A LOT of time making sure things sounded exactly the way we wanted them to, all while keeping in mind that this record is being pressed to vinyl.

7. “Miss Me” (your most recent single) is a markedly different aesthetic than your first Raquel Rodriguez EP. It’s bigger, brighter, and, in my opinion, is a more modern take on the genre. How did that come about?

The [Raquel Rodriguez] EP was a lot more "calm" in a way, and the recording/production process was MUCH different than what I expected. The EP was made up of songs that I had written when I was younger and I wanted evidence of that. I've grown as a singer, songwriter, musician, performer, basically just as an artist all around, and I think "Miss Me" is definitely a good example of that.

8. You previously recorded with Andrew Scheps, who has engineered for some of music's biggest names: Metallica, Red Hot Chili Peppers, Weezer, Audioslave, Linkin Park, Green Day and U2. What was that experience like for you?

Andrew Scheps was AWESOME! We learned so much from him in the one day we spent recording with him. He gave us so much advice and he was so knowledgeable and passionate about what he was doing. Definitely a huge inspiration. If you don't know what he looks like, just imagine a tall, powerful wizard with a long beard and that's him.

9. Over the last year or so you’ve played a lot of historic venues around LA, including The Roxy and House of Blues. Is there one venue in particular (LA or outside) that you dream of playing?

I dream more about playing in places that I've never been before. I want to travel all over the world in whatever venue that'll have me.

10. If you weren’t playing music where else could you see yourself?

Ummmmmm...


Listen to Raquel’s latest album and check out her site here.



Published in Entertainment