April 9, 2012
We all have seen Project Runway; it’s clear that being a fashion designer is not easy. That’s why a creative powerhouse like Nikki Lund is so unique. Not only is she a recognizable star in the fashion world (most recently she was seen on Access Hollywood Live) but she also is a talented singer. This creative maven does not slow down. She is one half of “Nikki Rich” (a clothing line she owns along with Bon Jovi’s Richie Sambora) and she’s got a solo clothing line and record deal! I caught up with this fashion forward force and discovered a woman who makes her own rules.
Made Woman Magazine: I have to ask, what’s it like to work with Richie Sambora?
Nikki Lund: It’s great. We have a really good partnership. He’s a lot of fun. He’s definitely a gregarious, creative force. I love him!
MWM: “Nikki Rich” is a sister line to WTB (White Trash Beautiful). Tell me about the decision to make a sister line and what distinction is between the two.
NL: The distinction is that White Trash Beautiful is custom and for celebrities; it’s tailored to fit perfectly. These are custom stage pieces for weddings or the red carpet. Nikki Rich is for boutiques and department stores. It’s a very affordable price point for well made clothing.
MWM: Who is your favorite fashion icon?
NL: Diane Von Furstenberg. She is classic and makes an amazing silhouette. Her dresses are so beautiful and feminine. Every season is so beautiful!
MWM: How would you describe your personal style?
NL: My personal style is funky and feminine. I like a little bit of edge while being unique.
MWM: Do you have a favorite color, print or material you like to work with?
NL: As far as prints go, I love plaids. I don’t work with it all the time, but when I can cut it on a bias and lay it in a different way, I love it. It’s got a lot of different faces, it can be elegant, classy, or punk rock. I also love modal, it’s so comfy there’s nothing like it. A maxi modal dress can be dressed up or down. I like to be comfy. I also really love silks.
Like what you're reading? Join Made Woman Mag's mailing list for updates, special promotions, and more. Click here!
MWM: How did you get started in the fashion industry? How did you keep your motivation going?
NL: My mother and my grandmother were making patterns since I was little. They were always busy. We made so many dresses, including everything for proms. I grew up around it. Later on, I started working and managing clothing stores. For Christmas I would get fabric. I had a prior clothing line called Eccentric Symphony, and it was then that I was introduced to Richie by an old agent. He reached out to me about collaborating on a clothing line.
I keep myself motivated by staying busy. I have a lot of energy, so I am always on to the next project. I am never bored. You have to stay busy to stay innovative.
MWM: What do you think is the most confident look a woman can create for herself?
NL: I think it depends on the woman and what she is most comfortable in. You have to consider her lifestyle. I personally love a woman in a really nice tailored suit. I love to see that. It exudes power and confidence. It’s classy. But a woman looks best when her outer self reflects her inner self. You have to be comfortable and you have to have good character.
MWM: Do you have a favorite piece you’ve designed?
NL: I have a few favorite pieces for different reasons. One of them is my zipper vest. It’s edgy and it can be sexy. I’ve seen celebrities wear it in different settings. Carrie Underwood wore it --she is such an elegant and feminine girl and to see her in that bolero was awesome.
MWM: Tell us about the current Nikki Rich collection.
NL: It’s very beautiful, very elegant, very sexy, there’s a lot of flowers with different prints. It’s pretty. There’s a little boldness with the color. For the most part it is feminine; it’s affordable. Most everybody can wear it. The Spring inspirations were Indian Summer, a transformation between hot and cold, and the palette really shows that. I love seasons, and the changing of them between the clothes and the colors.
MWM: What trends are you embracing for the current fashion season?
NL: I love the tribal, native look as well as the bohemian look; it’s easy, breezy, with linens and feathers. These are things that are easy to throw on in the summer. I love the softness of dresses with lots of chiffons and tribal prints.
MWM: What is your advice to women looking to break into the fashion industry as a designer?
NL: I would say make sure you are very dedicated and committed to a career. It is a full time job; it’s a lot of work. There’s a lot of adversity. You have to follow your heart, don’t let anybody deter you. Believe in what’s right for you, your palette, your home, your mind, your look. Everything has to be s specific. It is tailored to you as a designer and visionary. It’s hard, the hours are long. It’s a difficult job. It’s not a 9 to 5. It is a lifestyle. You have to live, eat, and breathe fashion. It’s fantastic.
MWM: What are your future plans for your fashion lines? What can we expect from the coming seasons?
NL: Chunky knit sweaters, metallics, and ’70s inspired stuff. The lifestyle of blending art and music are going to be present in the shows that you will see from us. We are working on building a wall at MOCA right now, pairing with street artists and graffiti artists. It looks like it’s going to happen. It’s a very L.A. story. Richie and I support artists in all facets. It will be important for artists to have a wall where they have a place as being historic fine artists.
MWM: What do your clothes say about you?
NL: I think strength. Confidence, strength, the embodiment of self. Wear your clothes, don’t let your clothes wear you. It comes from the inside out. You can’t wear my clothes if you’re going to be slouching your shoulders.
MWM: You also design men’s clothes. What makes a man well-dressed in your opinion? Any advice on how women can help their men look more fashionable?
NL: That’s all personal. In my opinion it’s the accessorizing. It’s all about his final touches and how he puts it all together. That to me is what makes a man well-dressed, that and how it’s tailored and how he carries himself. Swag and attitude have to be on. I love all the bells and whistles on a man: his jewelry, his scent. Finding out what it is that he really likes, not necessarily what he would want to wear for you. You have to find out how to make his clothes work for you. Ask him who he wants to look like. Ask him how he wants to look. From there, help him put it together At to Z.
MWM: Any other words for the other Made Women other there?
NL: Dare to be different. Dare to be yourself. Rock what you got. Women -- it doesn’t matter what size you are. Feel confident, feel sexy. Just dare to go the extra mile to make yourself feel hot.