If there are two things every Made Woman loves it’s travel and fashion. Now there’s one app that brings the two together: 1st Class Fashion. Designed by Cindy Nkem, co-founder and creative director, 1st Class Fashion marries the love of style with the love of travel. More than just an app, the lifestyle brand has expanded to include events and merchandise. The company is a family affair as Cindy works with her brother Dr. Collins Ezeuka, who came up with the idea while traveling over the holidays. The company grew and Cindy eventually left her job in public relations to sign on to 1st Class Fashion full time.
Made Woman Magazine is excited to be a media partner for 1st Class Fashion’s Luxe Lane event this Thursday. Get more details here and learn more about Cindy and 1st Class Fashion below!
Co-Founder of 1st Class Fashion Cindy Nkem
Serena Watson : The idea for 1st Class Fashion is pretty unique. Can you tell me about it in your own words?
Cindy Nkem: 1st Class Fashion is a revolutionary and interactive social media platform designed to provide sartorial and travel related content to style savvy consumers around the world. Through the platform, we strive to foster luxe, in-person experiences for our online users. Fashion lovers connect online by sharing photos of their daily style, then their friends and other community members "like" the photo. At the end of each month, those who receive 300 likes or more are awarded a 1st Class round trip ticket to anywhere in the world. This unique experience is designed to empower members to showcase their style and inspire new trends, while celebrating their individuality.
SW: How do people enter?
CN: Participation in the platform is easy, just upload a photo of your daily style to our Style Cycle and get your friends, fashion community members and family to like the photo.
SW: Where are some of the places you've sent people thus far?
CN: We’ve had winners from all around the world travel to culturally rich locations like Istanbul, Ghana, Tokyo and England.
SW: We are so looking forward to your event! What are your goals for the event and what can people expect?
CN: We’re super excited as well, and we have so many fun things in store. There will be unique vendors offering exclusively discounted merchandise, complimentary cocktails, a premier screening of our latest promotional video, sounds from LA’s finest DJ’s NoMBe and Ariel, and last but not least, the official presentation of our new 1st Class Fashion mobile app.
SW: What's next for 1st Class Fashion? Tell me about some of your other initiatives.
CN: If there’s one thing you can say about 1st Class Fashion, it’s that we’re always progressing and on the move. We’ve got a number of exciting projects in the works, including a unique and ultra luxe line of luggage, small leather goods and accessories. While this line is still in the development stage, the gorgeous materials we’ve been sourcing for the products already have us eager to see the final pieces!
Entry in 1st Class Fashion Style Cycle
SW: What has been the response from your user base?
CN: Audience reception has been extremely positive and enthusiastic about the platform, and we find those that engage with 1st Class Fashion to then become loyal followers of the brand. There is an appreciation for a company that is willing to give more in return to its users than any other photo-sharing platforms on the market.
SW: Why do you think it is important for young professionals to travel?
CN: Travel and self-discovery are important in the development of an individual. As a team of young professionals ourselves, we have each personally benefited from our international travel experiences. Our travels have taught us greater understanding of different cultures and points of view, which in turn have made us better real-world communicators and listeners.
@AvantBlargh Winner From Current 1st Class Fashion Style Cycle
SW: How long did it take to develop your app?
CN: The entire process has been a labor of love. We’ve gone through numerous iterations and design schemes over the past eight months or so, and started putting the technical development gears in motion about two months ago. The app is currently going through Beta testing to be ready very soon for our 1st Class Fashion members who are always on the go! Look for it in the iTunes app store on September 5th!