Career // November 3, 2014

What comes to mind when you think of your online presence? For most, it’s all about what you don’t want the hiring manager to find online when you’re going out for that new job. The importance of how you’re represented online doesn’t stop there, though.

What about that hot new guy you just met at that networking event who goes home to do a little more digging on you to figure out if he really wants to ask you out on a date? Or the landlord of that dream apartment you’ve been looking for who wants to learn more about the potential tenant they’re considering leasing their home to? Before you hit “post” consider the impact of what someone can find and learn about you online.

Here are six tips every woman should keep in mind when it comes to managing her online presence. 

Google Yourself, The Right Way

Make a regular habit of checking in on what’s associated with your name online by Googling yourself every so often. A little hint to get the most accurate search results, in the upper right hand corner, under your Google profile image, you’ll see two boxes—one that looks like the silhouette of a person, the other that looks like a globe. By default, Google gives you personalized results when you search for anything online, based on your internet history. So in order to get the most accurate representation of what other people see when they search for you, make sure you click on the globe once your search results populate.

Purchase your personal name URL

I’m a firm believer that everyone should own their own personal domain name. Not only does it help you manipulate the results that show up when someone searches your name, it’s also just a good rule of personal branding. Domain names can be purchased for as low as $10 a year from suppliers like Google and GoDaddy. And, these days, pretty much anyone can set up a web page that your personalized URL directs to. For example, I purchased my name www.ZoeZeigler.com on GoDaddy, then I connected it to a personalized web page I created using Wix that includes important information I want people to know about me. Now when I’m Googled, it’s the 2nd search result that shows up for me, right under my LinkedIn profile.

Complete your LinkedIn profile

If you’re a MadeWoman, then surely you already have a LinkedIn profile already created. But a shell of a profile alone is not enough. The #1 personal Google search result for the majority of people is their LinkedIn profile. So make the most of it. Include a compelling and descriptive title for your LinkedIn profile. And fill out your profile completely with jobs, summaries and achievements. Make sure you also have an attractive picture, because it will likely end up being one of the first few photos people see of you when they look at your Google Image search results.

Mind what your friends post online about you

Even if it does not show up on your own profile or page, anything other people tag you in can be linked to you and found under your name online as well. Did your friend tag you in that Instagram post the night you all had a little too much fun? Well, don’t be surprised if it pops up in other places around the web as well that are connected to your name.

What you like and comment on matters too

Facebook broadcasts to all your friends and followers what you like on that platform and other social media platforms. So think twice before you hit the like button. It could come back to haunt you.

Have some personality

Yes, you do need to watch what you say and do online, but that doesn’t mean you have to reduce your online presence to a bland and boring version of who you truly are. At the end of the day, people search and interact with you online in hopes of getting to know the real you a little better. You’re already amazing offline, so managing your online presence is simply about finding smart ways to express how fabulous you are online as well.

Published in Career
Monday, 21 April 2014 17:22

Letter From the Made Woman Mag Staff

Doing Our Part

Letter from our Editor-in-Chief, Serena Watson -- April 21, 2014

"We know only too well that what we do is just a drop in the ocean. But if the drop were not there, the ocean would be missing something" -Mother Teresa.

At the beginning of our 30 Days of Made: Giving Back initiative, we talked about the level of overwhelm one can feel when thinking about the multitude of problems in the world. You want to do something about them, but where to start? We know the feeling all too well, which is why we decided to try out this little experiment. We offered our readers a host of Made Woman-approved charities and non-profits with the purpose of connecting your interest to a great cause.

The hope here isn't just that we raise tons of money -- though that would be awesome. Beyond that, our aim is to inspire our readers to choose organizations that they can join and give back to for the long term. If you are in LA, maybe you will read about the org TreePeople and want plant trees every weekend. If you are a dog lover, maybe you will sign up with today's non-profit, Best Friends Org and find great homes for cute puppies. Whatever cause that makes you feel the most inspired; hone in and get active; because your work -- your help -- is needed.

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It may not seem like much: a few dollars, an afternoon spent at a run/walk event, a tweet or two...but the world needs whatever you have inside you to give. It needs your unique and special offering. And if your efforts to give back will brighten your corner of world in even a small way, you've done your part.

Published in Current
Friday, 21 March 2014 22:35

Letter From the Made Woman Mag Staff

Let's Do This

Letter from our Editor-in-Chief, Serena Watson -- March 24, 2014

Whew! It’s been a crazy few days! As I write this right now, my eyes are blurry with exhaustion – I haven’t slept a lot in the last few days -- but my heart is full of hope. This week, my business partner flew in from New York so that we could hold a retreat for our writers and have a full day photo shoot for the mag. Sounds like a plan, right? But there was soooo much to do!

Saturday, we held a gathering for our writers so that we could all talk about our successes, our goals and (of course) our love lives. :) The event went well and it was awesome to see everyone, hang out and sip champagne. We got some great feedback and -- as I looked around -- I realized how diverse our team is. The common denominator among us? Talent. From entrepreneurs and social media managers to PR and relationship experts – we had it covered. We all have something awesome to contribute, and Made Woman Mag is our platform. It's the way we get our message out and share our talents across our various industries.

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Also, on the agenda for this weekend? A full-day photo shoot yesterday with ten models. It was a challenging undertaking, but also a fun one. We couldn’t have done it without a lot of help (and a lot of beautiful friends – thanks guys!), but we killed it! Between shots, powerful connections were made, because well, Made Women know how to network. The success of the shoot as well as the retreat filled me with hope for what else 2014 has to bring.  While sleep is nice, I wouldn’t trade the last few days for anything. The shared vision for our network came to life and reaffirmed why we are doing this. To help others reach their goals, create positive representations of women and to do it with style!



Published in Current

Business // April 22, 2013 

Whenever I work with clients, I’m a little bit of a party pooper. I’m always reminding them about CAN-SPAM laws and Facebook regulations. I’m not the cool consultant who lets you underage drink at my house and won’t tell your parents. Over here it’s lights out at 10 with a cup of warm milk.

That might not be for everyone, and I totally get that. But it’s my job as a professional to work ethically and keep my clients up-to-date.

And there’s a reason I really like following the rules – because as a consumer, it really irritates me when brands break them! Especially when it comes to email communications. Recently, I’ve received a few emails that I never opted in to receive and that have no way – that I can identify – to opt out. So, my only option would be to send an email directly to the person and hope that she removes me from her list. That’s not cool. It’s awkward and annoying. And, it’s against the rules.

Spamming people does not make them want to buy your product. It does not make people want to refer their colleagues to you. It just makes them mad and then, in turn, makes them passively aggressively write nasty articles about you.

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So, if you’re thinking about sending emails to your clients and prospects (which can be a very effective strategy for some businesses) here’s what you should do:

  • Set up an account with MailChimp. It’s free and very easy to use.
  • Create a list and opt-in form in your new account. You can even add a code on your website and Facebook page to capture addresses.
  • Promote your sign-up form. Publicize it on Twitter, Facebook and in your email signature line. Send personal emails to your contacts asking that they sign up and give them a great reason why (discounts, tips, VIP access…)
  • Generate great content and send it to the people that WANT it.

When you use a service like MailChimp, you are sure that everyone has opted in and that they can easily opt out if the information is no longer needed. It’s a simple and free process and it will actually help build your list beyond people you know personally or have met at a networking event.


Published in Business
Saturday, 22 February 2014 00:34

Letter From the Made Woman Mag Staff

Talent

Letter from our Editor-in-Chief, Serena Watson -- February 24, 2014

We are all born with gifts. We have innate talents that flourish over time -- and with practice. Any Olympian will tell you that they didn’t start out as a great athlete; but with training and focus, they made it to the big leagues. Maybe you can sing like a bird or draw like a master. Or maybe it’s something as simple as being a whiz at planning trips or shopping like a pro. Don’t laugh -- I consider these talents, too!

Whatever your gifts are, they shouldn’t be ignored. You should figure out what you do best and put it out there for the world to see, just like the folks that entered our Respect The Classics contest over the past two weeks. Why? Because when you share your gifts with the world, you open yourself up to receive things back. You could end up with a cool prize, a new job or even a record deal.  People love to support and encourage talent! Great talent lives forever, and when you show the world what you can do, they will take notice.

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As we showcase all our fabulous Respect The Classics submissions today, we hope that you are inspired by the unique and creative people that shared their talents with us. We’ve posted all of the entries on Facebook and are asking you all to “like” and comment on your favorites. Show these fearless folks some love on our Facebook page and then ask yourself, What’s my talent? Remember: if you embrace your gifts, they will embrace you back!

Published in Current
Monday, 10 February 2014 06:50

Respect The Classics Contest

Respect The Classics Contest // February 10, 2014

When a hit song can keep your head nodding years after its release, and remembering all the lyrics is like a badge of honor -- you know you are dealing with a classic. Great music lives forever; and this month we are paying homage to hip hop + R&B with our #RespectTheClassics contest.



Respect the Classics is a campaign with special edition releases from Universal Music Enterprises (UMe), saluting hip-hop’s finest. UMe’s extensive catalogue includes iconic albums from the Def Jam, Interscope, Priority, and Virgin Records vaults. Titles like the 25th Anniversary Editions of Eazy-E’s triple platinum solo debut, Eazy-Duz-It, Ice Cube’s solo debut, AmeriKKKa’s Most Wanted, and N.W.A’s iconic, triple-platinum Straight Outta Compton, to name a few. UMe is also re-issuing many albums this coming year, including Kanye West’s 808’s and Heartbreaks, 2Pac’s Greatest Hits, and Eminem's Slim Shady LP.

When we heard about what they were doing, we knew we couldn’t pass up the chance to collaborate with them and show our respect too -- because, hey, we love good music. Their fresh and creative campaign is giving new life to the jams we love.  Now, artists and fans alike can join in and potentially become a part of music history.

***Update***

The submissions are in, and we're loving what we're seeing! From drawings, to jam sessions to belly dancing (yes, belly dancing!) -- you've truly shown us that you #RespectTheClassics. Now, we have to choose a winner! We posted the top entries on our Facebook page, where you can vote for your favorites. Tell us who you want to see win big. Voting ends Friday, February 28th at noon PST and the winner will be announced shortly thereafter. Click here to vote: http://bit.ly/MW-RTC-VOTE


Entrants can draw inspiration from any of the following albums:

Official Respect the Classics Titles

Additional UMe Catalog Titles

Get Respect + Win

Let your talent shine through. If your entry is chosen, you’ll win the following:

  • $200 Cash Prize!
  • Special Edition Vinyl Prize Pack, including Kanye West's 808s & Heartbreak Collector's Set (out 3/18/14) -- a music lover's dream!
  • The chance to choose and help design the next Respect the Classics release -- will be distributed nationwide!




Official Rules

No purchase is necessary to enter or win the #RespectTheClassics contest. The contest is open to anyone over 18 years of age at time of entry who is a resident of the fifty (50) United States and the District of Columbia.

The contest is sponsored by Made Woman, LLC and will begin on Monday, February 10 2014 at 9am PST.

Submission period will run from February 10th at 9am PST to February 23rd at 11:59pm PST.
Photos will be posted in a gallery on the Made Woman Facebook & on the Respect The Classics Facebook page.
The winner will be announced Friday, February 28th.

Entrants will email the following to This e-mail address is being protected from spambots. You need JavaScript enabled to view it :

  • Their name & email address
  • Their photo, video, drawing or other artistic expression
  • Their Twitter and/or Instagram username*

*Optional

Please note: all entries received may be re-posted on any of Made Woman's current or future social media outlets indefinitely and/or posted on Made Woman Magazine's website at a later date. If an entry is posted and/or re-tweeted, only the entrant’s first name or Twitter handle will be posted in conjunction with the entry.

Winner will be selected by the Made Woman & Respect the Classics teams, based on quality of entry and the concept originality. Made Woman, LLC reserves the right to select a winner based on their criteria. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook.  Participant is providing information to Made Woman Magazine and not to Facebook.


By entering the Respect the Classics contest, entrants are opting into the Made Woman & Respect the Classics email lists.

By entering this giveaway, entrants accept and agree to these rules.

Published in Current

Lifestyle // March 25, 2013 

It’s been 10 years since you have seen your high school classmates. It seems like another lifetime ago. You may find yourself curious every now and again about ex-boyfriends and the “popular” crowd, but is that enough to motivate you to revisit the high school days? Plus, the five social networks you actively use have made it impossible to lose touch with anyone since 2004. I admit, I am a bit torn about attending my own high school reunion. So I did what any other 28-year-old professional woman would do and made a list:

1. The Facebook Factor

Con:

One of the main arguments I’ve heard for not attending these reunions is that you can already catch up with those you care about (and some you don’t) via Facebook. The pictures, status updates and timelines already clue us in as to whether or not our ex is fat and lonely and if the “it” couple ever got married. And when you are looking on Facebook, it saves you the awkwardness of those face to face encounters (you know you don’t remember the names of half your graduating class).

Pro:

While social media does allow us to connect and share, the experiences we have connecting in the real world far outweigh that virtual high. While most of the people I do want to be reunited with are my Facebook friends, I still would like to see them in person, give them a hug and meet their spouses. I would like to hear about their travels firsthand rather than just browse a photo album. Plus, Facebook is a great tool for warming up for a reunion. If you are looking to make business connections or are struggling to remember a face, use “the book” to look it up pre-event and save yourself time and potential embarrassment.

2. Romy & Michelle in Real Life

Con:

We all think of Romy and Michelle pretending to invent Post-Its and we laugh, but the truth is, we can relate. The thing about these reunions is that they can drive us to examine ourselves under a harsh microscope. We can begin to compare ourselves to other people who we feel have accomplished more. It also forces us to be harder on ourselves in terms of getting our butts into gear for starting that business, leaving that job, or writing that book. Not being where you thought you’d be professionally is a lot more depressing when you find out that the guy voted least likely to succeed is making $100k a year.

Pro:

While it is always tempting to compare ourselves to others, we should definitely refrain. Use this gathering as an opportunity to be proud of what you have done in the 10 years since you donned that cap and gown. I guarantee that when you compare yourself to how you were at 18 you will definitely feel like you have come a long way. This can also be an excellent eye-opening experience. Maybe a conversation will inspire you to move forward. This reunion might be the extra motivation you need, and you may find that your high school buddies are still some of your biggest cheerleaders. Remember, success is defined differently by everyone. You may have all been competing for the same guy, top spot in the class or prom queen, but you all know now that life is about so much more than all that.

3. Bad Memories

Con:

You don’t want to drudge up past drama. Let’s admit it: high school is full of as many feuds, fails and awkward moments as it is fun times.  There will always be those people you just don’t want to see and those things you just don’t want to remember... like your sophomore yearbook picture.

Pro:

True, there will always be that time you fell and ate it bad outside of French class (true story) or the girl who made fun of you for what you wore, but are these things worth missing one of life’s milestones? No matter how hard it is to be the bigger person or come back from an absolute embarrassment, it is always worse to not show up at all. Besides, everyone probably forgot about your fall (here’s hoping), and that girl who made your life miserable may want to apologize. Let’s all remember, there have been way more trying times since high school (college, anyone?), and those are great equalizers.

4. Serving Your Interests

Con:

Reunions can be costly. I’ve heard of some that seem like prom (formal dress, exotic venue) 10 years later.

Pro:

If money is a factor for you, and you truly can’t justify a steep cost (especially if you have to travel to get back to your hometown) then don’t go. However, if you have advance notice and can find some other classmates who are willing to go with you and maybe carpool (think those who rode in and helped pay for the prom limo) then try and make it work. A great way to find out how much this will cost you and offer suggestions for savings would be to track down members of the organizing committee on Facebook and inquire. Ask them if they’ve planned yet and what they are thinking about doing so you can get an idea.

5. Show Off

OK, I’m just gonna say it. A really great reason to go to your reunion is to flaunt what you’ve got. I was never the valedictorian or the homecoming queen or a star athlete, but at least I have some great clothes, a great job and a wonderful man to take as my date. I am really looking forward to showing all that off at the reunion. I don’t mean that to be snobby, I really want my high school mates to meet my guy and for everyone to know that if you work your ass off, you can have everything you want. That’s a message I love sharing with everyone.  If you have three kids, go to your reunion with their pictures to show off proudly. If you have a blog, go with business cards ready to show off your space. Brag about those things that make you, you. And of course, network galore.

6. Missing Persons

The last reason I have for going back to school is one of pure hope. There is always that one person who has gotten away. They don’t seem to be on Facebook and no one has heard from them. Sure, there is always a chance they won’t show, but if they were truly your friend years ago, you go in hopes that they do.

You don’t have to take my advice on all this. I am considering this as someone who has never been to a reunion before and still keeps in touch with a lot of the people I was friends with back then (case in point, Made Woman Editor-in-Chief, Serena Watson). Do I need a reunion with everyone? No, not necessarily. I could just as easily set up coffee dates and lunches via Facebook or send emails. But if my school is going to go through the trouble, I figure, why not? While we can’t go back and change the past, we can stare it in the face with new found confidence and relive those moments that made us the person we are today. The decision is yours, but whatever it is, make sure you are making it based on who you are today and not who you think you were then. Bring someone you know you will have a good time with and devote your evening to speaking with those who you truly miss or would like to reconnect with.

Published in Lifestyle

April 23, 2012 

In today’s world, the speed of connection has never been faster.

Our desires for human attention and self-expression have limitless opportunities with the Internet. From hobbies to dating to personal and professional networking, we have the bases covered.

Facebook, LinkedIn, Twitter, Hootsuite, Tweetdeck, Pinterest, Myspace (yes, it still exists), FourSquare, Yelp, Couchsurf, Bing,  Google+, Instagram, Google Hangouts, BranchOut and Meet-Up are just a small sampling of what’s out there allowing us to over share and connect to our hearts' content.

Besides finding a new place to post a profile pic, the internet has so much to offer. There are thousands of sites all just a Google search away, including ones that could help us get to the next level in our careers. 

So, What Do You Do?

Taking it a step past LinkedIn, many industry-specific social media sites exist to help people in various professions. Are you in Human Resources? Well then there’s a site for you! Check out www.hr.com.  Are you in Business and Finance? Check out www.meettheboss.tv. Are you in Academia or Research? You’re good as well! Visit www.academia.edu. It’s like made to order career advice.

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There are countless sites out there, but here are a few, listed by industry, which may be useful to you.  And while this sampling by no means represents all that’s available, it should get you thinking about researching others like it and pondering the increased benefits it could bring: 

A Few Other Helpful Sites for Business Purposes

The list goes on and on.

These social media sites provide an opportunity to reach niche communities you might want to be more involved with for your job. It’s a way for you to connect with like-minded people, share thoughts and trends in your industry, and view content targeted directly to you and your interests.

It’s easy to see how a person can further develop personal passions just by going online and joining some virtual communities. More than ever before, people are coming together to build spaces for collaboration, and it is in our best interest to take advantage of these opportunities and join the party. 

What are your favorite career sites? Share your favorites in the comments below! 

Published in Business