Start-up Spotlight // May 19, 2014

Sisters Kimberly and Wendy Willming finish each other’s sentences. Like a lot of other sisters, they have cultivated a short-hand language over a lifetime together. But even considering their 26 years together, these sisters have an uncanny understanding of one another. They’re twins, and though they’re technically fraternal, they look so much alike that it’s unsettling upon first meeting them. The Willming sisters not only grew up together, but they were college roommates. Today, the two currently live together in Los Angeles and have recently embarked on a creative and strategic adventure together. After a handful of years spent behind-the-scenes at some of the city’s major studios, Kimberly and Wendy have launched Duplicity Studios. A new media one-stop shop.

These ambitious and entertainment savvy twins are developing their own productions, but more than that, Duplicity is art house new media studio. The duo are crafting strategic partnerships and original content for hungry, entrepreneurial brands. With an entertainment industry so deeply cemented in traditional milieus, these two are carving out a new path by bridging classic aesthetics with new ideas.

Kimberly and Wendy are the human manifestation of yin and yang: Wendy’s business and strategic tendencies compliment Kimberly’s creative concepts and acumen. It is this prolific and dynamic style that has carried through to Duplicity’s latest short film (having just wrapped production as of this writing). Alongside that, they are currently collaborating with a multi-faceted local Los Angeles art gallery and think-tank iam8bit for whom they are honing brand strategy and developing content. Wendy notes, “[iam8bit] fully respects our use of mixed media and cinematic flair. Our work with them has been about capturing their daily routine. We wanted to capture how owners Jon Gibson and Amanda White work together in this labor of love.” With iam8bit, Duplicity Studios is helping shepherd the journey of a company whose roots are in the video game industry (hence the name) to that of a full-fledged creative studio that spans across creative marketing, production, products, and events.

MW: How long has Duplicity Studios been incubating?

Wendy Willming: It’s been in the works for a while. Ever since we moved out here, we’ve been wanting to do this but we really needed the studio experience first.

Kimberly Willming: A lot of it is learning the industry and, between both of us, we feel like we can do just as well with all the knowledge we’ve gained to start doing our own thing.

MW: How would you describe Duplicity?

WW: What we want is our platform to display our own works, but it’s also a creative way for us to explore the city and—

KW: And work with other artists around town. We’re going to produce content for others and it’s also a way for us to expose the elements of the entertainment industry that we’re passionate about. We’re starting with this short film we just wrote, directed, and produced. For our clients though, they have a history and it’s all about how they want that to be seen.

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MW: Can you tell me about your short film?

KW: It’s a three-and-a-half-minute Sci-Fi short. It has a very stylistic approach in the vein of Jean Pierre Jeunet in feel and tone. It’s about a female android who, one night, explores something about herself that she didn’t previously realize she could do. It’s a kind of a slice of life, if you will.

WW: It was magical the way everything came together for us on the shoot. We shot at Ray’s Diner near Santa Monica.

MW: Who is an ideal client for Duplicity?

KW: What ultimately we’re looking to evoke [for any of our clients] is that old Hollywood feel but with a modern spin. Streamlining the old and the new.

WW: Definitely brands with that entrepreneurial spirit.

MW: How are you finding the life-work balance of start-up life?

KW: Late nights. Early mornings. But it’s so fun!

WW: Working the nine to five can be so draining emotionally and creatively, so then to know that you have something that you’re managing and you’re passionate about more than really helps the day to day.

MW: What is unique about your clients?

WW: They work in different mediums. They show prints in their galleries, they make tangibles, they do events. We’re always able to learn from them while at the same time helping them to figure out what and who they are as a company.

KM: They’re niche.

MW: What differentiates you from other studios or media agencies?

KW: We have a very clean style. And the fact that we also will produce and shoot on film in addition to digital. Everyone has a nostalgic feel lately.

WW: That classic Hollywood look never gets old.

KW: Everyone has predicted the demise of film, but really it’s just about having the knowledge. Digital is great, but I don’t think film has gone away completely—and shouldn’t. And by combining the two [digital and film] you can create a unique experience.

MW: Where will you be in a year from now?

KW: In a year, I would like to have our feature done (script-wise) and start financing it. And also as far as clients go, a trust of brands within the city—

WW: Just having great creative collaborations.

Published in Entrepreneurship